The ROI for Engagement

Here’s the truth, people instinctively protect their time, money, and self-interests which from a biological standpoint, makes sense; smart decisions enhances our survival rate. Successful brands understand this and are adept at shifting the conversation from a functional to experiential one. They know that the ROI for people’s time, money and attention has to not only feel smart but also be tangibly and intangibly emotionally rewarding. We call this delivering brand-enriching experiences which we will cover more in our next post.