Before you go taking short-cuts, understand that it may or may not cost you a customer forever. The gritty reality is that 25% of customers will go to a competitor after just one bad experience. So, when it comes to decision time, remember that you can’t always recover from early mishaps because, for some, there will be no mulligans granted.
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See AllWorking with new and emerging businesses over the years has provided me with some insights into the entrepreneurial mindset, one of them is about design. I find the degree of commitment is determined
Whether you start out believing design can make a difference in your given product category, ask yourself: how important is design to the continued success of Apple, Warby Parker, Dyson, Ikea, Nike, a
New businesses are often unaware of the challenges and importance of knowing how to brand a consumer product successfully. The truth is, the odds are stacked against start-ups, and many fail because t
