Don’t Count on Mulligans

Before you go taking short-cuts, understand that it may or may not cost you a customer forever. The gritty reality is that 25% of customers will go to a competitor after just one bad experience. So, when it comes to decision time, remember that you can’t always recover from early mishaps because, for some, there will be no mulligans granted.

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This blog points out the gritty realities of building brands in the age of hyper-criticism, big business, rapidly-changing technology, and heightened taste sensibilities. While there is no single journey to becoming a significant brand, this isn't about gloom and doom, quite the opposite. We will regularly feature the critical business and brand practices that can support Ambitious Accelerators toward achieving early success.