Before you go taking short-cuts, understand that it may or may not cost you a customer forever. The gritty reality is that 25% of customers will go to a competitor after just one bad experience. So, when it comes to decision time, remember that you can’t always recover from early mishaps because, for some, there will be no mulligans granted.
MIHA NEW BRAND DEVELOPMENT
REVLON COLORSILK
Colorsilk haircare by Revlon was interested in updating its packaging portfolio while additionally extending into a premium benefit driven space. The new modernized portfolio was informed by an architecture study that clearly showed how to segment across three product lines. The success of the packaging modernization was in creating a strong brand block at shelf, showcasing the benefits of each segment tier, while improving the shoppability of the portfolio.
Additional work
Architecture segmentation study
Naming
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
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This blog points out the gritty realities of building brands in the age of hyper-criticism, big business, rapidly-changing technology, and heightened taste sensibilities. While there is no single journey to becoming a significant brand, this isn't about gloom and doom, quite the opposite. We will regularly feature the critical business and brand practices that can support Ambitious Accelerators toward achieving early success.