Design, A Great Investment Strategy

Whether you start out believing design can make a difference in your given product category, ask yourself: how important is design to the continued success of Apple, Warby Parker, Dyson, Ikea, Nike, and Method? Statistically, design-driven public companies across industries have maintained a significant stock-market advantage, outperforming the S&P 500 by an extraordinary 219 percent over a ten year period. Results such as these prove that not only can design build financial value long-term, it can also become a competitive advantage from the onset. Regardless of your line of business whether it's phones, eyeglasses, vacuums, home-goods, sneakers, or hand soap, design is a proven investment strategy that encourages trial early-on, keeps consumers engaged, and can ultimately become the lasting differentiator.

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This blog points out the gritty realities of building brands in the age of hyper-criticism, big business, rapidly-changing technology, and heightened taste sensibilities. While there is no single journey to becoming a significant brand, this isn't about gloom and doom, quite the opposite. We will regularly feature the critical business and brand practices that can support Ambitious Accelerators toward achieving early success.