Colorsilk haircare by Revlon was interested in updating its packaging portfolio while additionally extending into a premium benefit driven space. The new modernized portfolio was informed by an architecture study that clearly showed how to segment across three product lines. The success of the packaging modernization was in creating a strong brand block at shelf, showcasing the benefits of each segment tier, while improving the shoppability of the portfolio.
Additional work
Architecture segmentation study
Naming
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
