MIHA NEW BRAND DEVELOPMENT
REVLON COLORSILK
Colorsilk haircare by Revlon was interested in updating its packaging portfolio while additionally extending into a premium benefit driven space. The new modernized portfolio was informed by an architecture study that clearly showed how to segment across three product lines. The success of the packaging modernization was in creating a strong brand block at shelf, showcasing the benefits of each segment tier, while improving the shoppability of the portfolio.
Additional work
Architecture segmentation study
Naming
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
THE MAKE NEW BRAND DEVELOPMENT
THE MAKE
With grit and grace, is the mantra for The Make enthusiast. Founded in New York, The Make is a new apparel line that delivers structurally hardworking pieces with effortless style. The brand's strategic positioning was rooted around the cultured woman that wants ease while looking simply on point. The answer to the point of view , branded experiences that were timeless, clean and with substance.
OUR CAPABILITIES
THE MODERN TOOLBOX
SMART, EFFICIENT, NOVEL
We define a modern toolbox as one that assists in developing more agile, productive, and transformative thinking organizations. At Run Brand Run, we help businesses build the creative and strategic brand practices that result in smarter, faster, more flexible organizations.
Our multi-disciplinary consultancy spans three key disciplines
Organizational Transformation
We consult with businesses on how to maximize creative and strategic thinking, reduce complexity, drive down costs, and develop a culture of creative brand intelligence
Purpose, Vision, Culture
Product Innovation
Agency Management Consulting
In-house Creative Department
Creative Brand intelligence
Strategic Brand Development
We help define a narrow market position that is achievable and aligns with the vision of the business
Strategy and Positioning
Brand Architecture
Key Messages
Brand Management
Platform Definition
Enriching Design Experiences
We help create significantly different and tastefully designed consumer experiences
Brand Identity & Design
Packaging
Branded Content Creation
Naming
Brand Activation
Innovation
Adaptation & Implementation