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Design Builds Allegiance Early On

Working with new and emerging businesses over the years has provided me with some insights into the entrepreneurial mindset, one of them is about design. I find the degree of commitment is determined at the earliest stages. When they literally and figuratively invest in design, they understand that significant ideas don't happen in a day, building personality isn't something you can fake, and quality requires dedication. To build significantly different and thoughtfully execu

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This blog points out the gritty realities of building brands in the age of hyper-criticism, big business, rapidly-changing technology, and heightened taste sensibilities. While there is no single journey to becoming a significant brand, this isn't about gloom and doom, quite the opposite. We will regularly feature the critical business and brand practices that can support Ambitious Accelerators toward achieving early success.