MIHA NEW BRAND DEVELOPMENT
Colorsilk haircare by Revlon was interested in updating its packaging portfolio while additionally extending into a premium benefit driven space. The new modernized portfolio was informed by an architecture study that clearly showed how to segment across three product lines. The success of the packaging modernization was in creating a strong brand block at shelf, showcasing the benefits of each segment tier, while improving the shoppability of the portfolio.
Architecture segmentation study