LANE BRYANT BRAND REINVENTION
Lane Bryant's intimates line, Cacique was outdated, hard to shop, and was lacking a point of view. The complete transformation of the brand started with a new strategy that put the consumer's strong sense of individuality at the heart of the narrative. The work this inspired included product naming, logo, brand identity, packaging, key messages, tone-of-voice, copywriting, visual and verbal assets, in-store, digital, and brand guidelines.
Consumer qualitative research